WORK
Sport Brands & Athletes
Story Moves Us
Why sports? Our team of creatives grew up playing sports. We know the drive, the energy, the camaraderie, the strength, and the passion that make sports so impactful.
When people say, "Do what you love," this is ours. Telling the stories of brands, teams, and athletes because we understand the power sports have to inspire, connect, and engage.
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We're passionate about sports and crafting world-class content for brands, agencies, teams and athletes. Whether it's behind-the-scene player features, match-day social content, or branded television segments, our team is your trusted partner for capturing compelling stories efficiently, authentically, and on brand.
We know sports storytelling inside and out and bring a mindset that's agile, brand-savvy, and sports-obsessed, built for today's fast-moving content demands. ​​​​​
How We WIN With Video
1. HIGH-QUALITY VIDEO CONTENT
Professional, compelling visuals that elevate your brand image​​
2. CREATIVE STORYTELLING EXPERTISE​​
We love crafting compelling narratives around brands & athletes
3. LONG-TERM PARTNERSHIP
A trusted team that can support recurring content and ongoing campaigns​​
4. FAST TURNAROUND​​
Quick editing and delivery
5. VIDEO STORAGE
Repurpose content for weeks, months and years later​​
Stay in the Game
Today's sports industry is competitive. To stay in the game you need more than product shots. You need video that plays offence; storytelling backed strategy. Top sport brands don't just sell gear, they sell the feeling. They create communities, inspire action, and turn products into experiences. That's what we do for growing sport brands.
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We don't shoot first and think later. Every video starts with strategy; who you're talking to and what feeling you want to leave them with. Storytelling doesn't just show a product, it gives it meaning. A short film about a training ritual, for example, can make your audience feel part of something bigger than a purchase. We then apply a storytelling framework tailored to your brand so each piece truly resonates.
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What our videos deliver:
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Drive engagement and follower growth
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Increase click-through and conversion rates on product pages
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Boost brand recall and campaign longevity
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Produce content you can repurpose
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Sparks excitement and build audience trust
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Position your brand as an industry leader ​
Game Changer Videos for Sport Brands
1. FEATURE SEGMENTS & ATHLETE PROFILES
Short-form content for broadcast, digital, or in-venue use, highlighting athletes, teams, or specific storylines. ​​
2. BRAND STORY
Your "why story". Why do you exist, who you are, what your brand stands for, your vision, values, and purpose. ​
3. PRODUCT & PROMOTIONAL VIDEO
Story-driven commercials and campaign content designed to sell through story that emotionally connection with the audience.
4. EVENTS, MATCH-DAY & BEHIND-THE-SCENES COVERAGE
Dynamic coverage of games, events, practices, and candid moments that capture energy, access, and authenticity your community craves.
5. SOCIAL MEDIA READY CONTENT
Quick-turnaround highlights, interviews, and vertical video optimized for Instagram, Tik Tok, YouTube Shorts and X keeps your brand relevant and top-of-mind. ​
6. IMPACT STORIES
Testimonials from customers, professional athletes or influencers are strong social proofs​ that boost credibility.
7. B-ROLL ACQUISITION
High-quality supplemental footage of stadiums, landmarks, game atmosphere, and fan culture efficiently captured to elevate your content. ​
Featured Projects
Professional SUP Athlete, Maddi LeBlanc
INTRODUCTION:
Our team had the pleasure of producing a brand story for Maddi LeBlanc, Canada's #1 professional stand-up paddleboarder and a proud member of Team Canada. We started at the very beginning, where the spark of a dream all began. Our team was given a front row seat to this exciting, up and coming sport. Maddi is helping trailblaze stand-up paddleboarding onto bigger stages, inspiring others.
This project quickly became one of our favourites. Why? Maddi isn't just a powerhouse on the water, her bubbly personality and infectious energy made working with her a joy. We were honoured to tell her story and continue cheering her on as she takes on every challenge with determination and a whole lot of heart. ​​​​​​​​​​​​​​
Ontario Cycling Race Day
INTRODUCTION:
In partnership with Ontario Cycling our team covered the Cyclo-cross series Provincial Championship. It was a perfect fall day where cyclists from across the province came together to compete. Our goal was to spotlight women in the cycling community, amplify their presence in the sport, and inspire the next generation of young cyclists.
We sat down with two athletes: a young cyclist Kristen Taylor and seasoned competitor Maureen I'Hare. Through their stories, we explore what drives them, why they ride, and what cycling and the community means to them. This video blends behind-the-scenes moments with race-day action to bring the energy, grit, and heart to the piece. ​​​​​​​​​​​​
How we do it
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Pre-Production
We start with a discovery call to understand your brand and goals, then craft a custom creative strategy for your project.
Production
We bring your content to life with professional filming, directing, top-tier gear, and expert setup of sound, lighting, and cameras.
Post-Production
This is where it all comes together! Our editors perfect the content with seamless transitions, storytelling, and branding for a polished final product.
Delivery
After final approval, we deliver a professional-grade video in your required format, engaging your audience and aligning with your brand.