In the cutthroat world of hockey equipment, innovation isn't just a buzzword—it's survival.
Enter Bladetech, a scrappy startup that's turning the industry on its head, one flexible skate blade at a time.
Founded by mechanical engineer Jeff and business-savvy Anthony Morra, Bladetech began as a side hustle with a simple mission: make hockey equipment better and more accessible. Their secret weapon? A revolutionary flexible skate blade that scientifically proves players can go 5.5% faster while reducing knee strain.
FROM PANDEMIC PIVOT TO HOCKEY TECH DISRUPTORS
Talk about timing. While most businesses were struggling during COVID-19, Bladetech saw explosive growth. By building a completely online business model, they transformed pandemic challenges into opportunity. Their sales skyrocketed, proving that true innovation can thrive even in the toughest conditions.
BREAKING DOWN HOCKEY'S BIGGEST BARRIER: COST
What truly sets Bladetech apart isn't just their technology—it's their mission. Anthony is brutally honest about hockey's biggest problem: it's ridiculously expensive. "The only barrier for hockey is money," he says. With equipment costs running thousands of dollars and ice time at a premium, the sport remains frustratingly inaccessible.
THE HUMAN TOUCH IN A TECH-DRIVEN WORLD
Despite their tech-forward approach, Bladetech hasn't lost sight of what matters most: people. They're actively working with Liam's Mission, a cystic fibrosis charity, and offer customers the option to donate with every blade purchase.
WHAT'S NEXT?
Bladetech isn't stopping at hockey. They're expanding into figure skating blades and ring ad sticks, proving that their performance-enhancement philosophy can extend across multiple sports.
The takeaway? Sometimes, the most revolutionary businesses start in a basement, driven by passion, innovation, and a genuine desire to make a difference. For Bladetech, the future of hockey equipment is flexible—literally and figuratively.
Check it out👇
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