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Engagement
73% of consumers prefer to watch a short-form video to learn about a product or service.
ROI
Short-form video has the highest ROI of any content type for marketers, ahead of long-form video, blogs, and infographics.
Retention
On average, users retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
User Behaviour
66% of consumers say short-form video is their most engaging type of social content.
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